Importance of Marketing for Harvest Cleaning Services

Importance of Marketing for Harvest Cleaning Services

Marketing is one of the most important aspects of an organization, and it plays a vital role in the survival and growth of the business organizations. It is considered a science as it involves extensive research with various types of data to recognize potential opportunities and prospects for the business organizations (Abdullah Saif, 2015). Harvest Franchising Group (HFG) require to boost one of its franchise Harvest Cleaning Services and thus need effective marketing ideas that support its goal. Get marketing assignment help at Australian Assignment Help

Main Body  

Part 1

To boost the business of Harvest Cleaning Services the franchise of Harvest Franchising Group (HFG) the Executive Team of this organization has presented various innovative ideas. Among the ideas, direct marketing with sales promotion campaign and publicity campaign through the social media these two ideas are assumed to be effective. The direct marketing has a potential impact on the targeted customers as it allows the company executives to converse with the customers face to face. Hence, the face to face interactions with the potential clients increases the impact of the marketing as well as it helps in improving the sell volume of the organization. In addition to this, the promotional campaign with direct marketing even increase the interest of the customers, and it influences them to fetch to the organization’s services (Varadarajan, 2015).

Besides this, the social media has emerged as the most powerful media in this contemporary world, and the company can use this media for advertisement and promotion campaign. This promotion campaign in social media can boost the potentiality of the organization as it is most effective media. Simultaneously, the social media advertisements and campaigns are usually cost-effective, hence; it will require less amount of money to carry out the advertisement and promotion campaign in social media.

Direct marketing with promotion campaign would bring substantial marketing opportunities as with these campaigns; the company can explore the household market and can be able to aware huge household people about the company and its business plus facilities, which may be needed by these people.

The social media promotional campaigns are also effective in this matter because currently most of the people are engaged in the social media, and this promotional campaigns can be helpful in communicating with this huge population. This social media campaign supports in increasing the knowledge of this vast population about the company and its business plans (Mandal, 2017).

The direct approach to the clients will open the opportunities for the company, and it also fits with the organizational goals plus capacities.

Part 2

There are two innovative ideas that can be effective in boosting the potentiality and business opportunities of the franchise Harvest Cleaning Services. The Direct Marketing with Sales Promotion is one of the ideas that is expected to be successful in the market. The cleaning services mainly used by the households and organizations in the hospitality business. This direct marketing approach will be effective in both cases as it allows face to face communications, which usually have an immense impact on the people. Besides this, the sales promotion along with direct marketing will definitely improve the prospects and opportunities of the company.

Besides this, the social media is simultaneously a powerful media and cost-effective means of advertisement and promotion activities; hence it also supports in increasing the awareness of the vast population about the company's business policies and arise the interest of the people on the company's services.

Conclusion        

Potentially, the impact of the direct marketing with promotional campaign and social media promotion campaign would be beneficial for the company as both would support to improve the interest of the people on the Harvest Cleaning Services as well as the main organization Harvest Franchising Group.

References

Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success. International Journal Of Innovation And Economic Development, 1(3), pp.7-15.

Mandal, P. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management.

Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS Review, 5(3-4), pp.78-90.