BUSINESS PLAN FOR NUTRASURE

BUSINESS PLAN FOR NUTRASURE

2.1 Company ownership:

Nutrasure is a profit organization, which is going to promote its business in domestic market of UK. Initially, the company will be starting off with few of the basic health care products which are organically made. The initial product portfolio will include organic pain relief balm, organic tea, organic health care creams and much more. For the initial phase of time, the company will only serve the local locations, after that the company will look to expand the product portfolio along with its service area. This is a partnership business aim to reach the business goal in a stipulate time.

In the case of partnership business, more than one owner use to manage all the functions of the company by targeting a potential market(Dibrellet al. 2014). Apart from that, the owner is also responsible for the financial liability of the company. In this company also, initially, the owner will be liable for all the financial liability of the company. In future, when the company will grow other ownership structure will be considered by the owner to increase the cash flow. For the initial phase, the owner only (Gerow et al. 2014) will take all the key decision.

The partnership business is chosen for the company because it is the simple among all the ownership structure, which will enable the owner to improve the quality of the products. Apart from that, the partnership business will enable to keep everything under certain control only, which will avoid the chances of mismanagement at the earlier phase of the company due to the overflow of views(Kee-Luenet al.2013). Another benefit of the partnership business for which it is suitable for the business is the transparent taxing system. The taxis system of the sole proprietorship is same as individual income taxes. According to Rohrbeck & Schwarz (2013), this helps the company to deal with the convoluted taxing system by keeping everything transparent for the initial time phase.

2.2 Company start-up summary:

All the health care products that are being sold in the market are mainly chemical based. In addition, most of the time, customers and various studies have reported having negatively affected from these chemical health care products. Apart from that, there has been a recent trend of using more organic products rather than chemically produced goods(Massa & Tucci, 2013). Therefore, the company aims to capitalise on the changing behaviour of the customer thereby providing organically produced health care products. In order to make it a success, the company will focus on the quality of the products by refraining from using artificial materials in the production process(Horkoffet al.2014).

The owners of the company are experts in organic chemistry, which enable them to provide different innovative thinking to accelerate their business. It has also allowed him to take interest in the production of the organically produced healthcare products(Gerowet al. 2015). Apart from that, the owners also have worked for an organic food producing company for five years, which has provided valuable experience and knowledge. This also has triggered the interest of the owner to invade the organic health care market. Along with that, the family business management of the owner has provided the necessary business management knowledge to the owner. Therefore, all the pre requisites for running the company are there which will work to make the venture success.

Along with the in hand experience that the owner has acquired during the stint at the previous company and the family business, the owner also perused a certification course on business management. This has provided the owner with the required technical knowledge for running a business in a harmonious way(Martin, 2014).

3.0 SECTION THREE:

3.1 Products summary:

The company is going to sell only products, especially organic health care products for its customers. The wide range of products includes organic balms, creams and many other health care products such as green tea, soap. Production of the company will ensure that best quality input goes in. Quality will be the main preference rather than quantity in order to attract the potential customers(Latifet al. 2013).

The basic product of the company will be to provide an organic balm of the customers. The products will be enriched with menthol and aloe Vera will give a release for any kind of pain relief such as a headache, knee pain and much more. The product will come in a small green case. Initially, the product will only be available at Manchester only. After that, the company will take many strategies to invade other geographical markets(Massa & Tucci, 2013).

Another principle product on which the company will focus is the organic health drink. The health drink market in the UK is booming and an organic one will triumph in the market. Keeping that in mind the company will produce high-quality organic health drink with high nutrition value. The drinks will also work as good anti oxidants, while most of the non-organic drink are harmful to the liver. The product will use the organic ingredients as an USP for gaining a competitive advantage in the market(Schoemakeret al.2013). For this product, three types of packages will be there such as small, medium and large. For the initial phase of time, these two primary products of the company will be available in Manchester only.

One of the other products of the company is the herbal skin care cream. The cream will be made with high-quality aloe Veras which are good for skin. The pack of this cream will come in various sizes depending on the demand of the customers. The ingredients and the use of organic elements will be the top most priority of the company in order to fight the rival force coming from the chemical products. The USP of the product is that it contains herbal elements such as walnut, Persian rose, aloe vera and much more. The product will deal with the anti-ageing problem by providing a natural glow from inside. Most of the other cream in the market does not work on the scar that is present in the skins. This product will also be able to work on the skin scars by removing them from the roots. Apart from, the product will also maintain an adequate level of moisture in the skin by giving a glowing look and soft texture.

Apart from that, the product portfolio also includes herbal shampoos which are different from the mainstream shampoos that are available in the market. The effectiveness of this organically produced is much more than the existing chemically produced shampoo. The ingredients of the shampoo are a mix of the organic element and bioactive elements. The shampoo is full of aloe Vera and Manuka honey. According to Spiethet al. (2014), the effectiveness of these ingredients is more than the chemical ingredients. The shampoo will be helping in efficiently softening and cleaning of hair. For the aroma of the shampoo, organic scents such as mandarin peel oil, cinnamon will be used. This product also will come in many sizes such as small, medium and large.

Another product of the company is the herbal toothpaste containing spearmint and aloe Vera. This product will also refrain from using any kind of chemical elements in the production process. Most of the toothpaste present in the market contain sodium fluorides which are often harmful to the teeth. This product will solve the problem associated with the chemical elements and use organic elements such as spearmint. One of the good things about the toothpaste is that it is non-toxic, which means that if kids swallow it by chance, it will not have any ill effects on them. The product stops the growth of the oral bacteria and removes plaques with ease. Lastly, keeping in mind that most of the existing toothpaste does not taste good, the product will consider the taste aspect of the product.

The company will also sell organic body wash which is much better and soothing for skin. The main ingredients of the body wash will be flowers, seeds, fruits and much more. The production department of the company will make sure all the high quality and real ingredients are used for the production of the body wash. Many of the existing body wash in the market contain Sodium lauryl sulphate which is very much harmful to the skin. Wolf & Floyd (2013) stated that this chemical dries skin and takes out the moisture from the skin. This increases the chance of skin diseases. This product aims to solve the problem associated with the chemical products. The product will provide a natural skin colour to the user giving them a good texture along with a soothing aroma. The pack of body wash will only be of one size, which is the medium size of 5 Oz.

Lastly, one of the important products of the portfolio, which will be provided by the company, is organic tea. Customers are becoming highly health conscious and hence demanding teas that are more organic nowadays(Wolf & Floyd, 2013). Therefore, the company embarks on a mission to provide completely new experience in terms of green tea. The product of this company is different from the others in the sense that it provides a good flavour. Most of the customers complain about the awful taste of the green teas. Therefore, this product will give the customers a new experience in terms of taste of the green tea. The principle ingredients for of the tea are basil, which is useful to increase the metabolism of the body by helping in keeping a healthy body weight.

4.0 SECTION FOUR:                                                                                 

4.1 Market Segmentation:

The main customer of the company and its product is the end customers. All the products and the changes in the products will be based on the demand of the end customers onlyWuet al. (2015). The main target group of a customer of the company is the middle-class family who is also concerned about the hygiene aspect of the life. The price level will be kept at such a level so that middle-income families can afford the products of the company. In the initial phase, the company will target the middle-income families of Manchester. After that, depending on the customers’ response, the company will undertake expansionary strategies to invade other markets. Initially, there will not be any market segmentation due to the limited portfolio of product(Schoemakeret al. 2013). However, in the future with the introduction of more premium products, market segmentation will be done. For the premium products, the customers will be charged more so that other price of the other normal products can be kept at a low level.

The customers of the company will be from all the ages, from children to aged people. The initial product portfolio is designed to fulfil that goal of the company(Spiethet al.2014). The organic health drink is for the children and the young customers of the company while, the green tea is for the elderly customers of the company. The company also has products such as organic body wash, for fulfilling the needs of the overall family as well.

4.2 Target market segment strategy:

Finch (2016) opined market targeting and segmentation is the significant business strategy taken by a profit organisation in terms to achieve higher revenue. Target market refers the part of the market organisation might choose to optimise their sales. However, market analysis is the most effective tool to practice market targeting which effectively increases the sales of a particular product or services (Scholes, 2015). According to a study conducted in United State pointing on that particular organisations, which are majorly dealing with organic products, the result reveals that target market segmentation strategy enhances its performance by immerging sales percentage from 60% to 70% (Aspara et al. 2013).

On the other hand, segment strategy incorporates segmenting, marketing and positioning facilitating the organisation of identifies the market risks. Moreover, it is better to deal with that particular customer who is willing to buy the organic health care product rather than the overall population (Blackburn, Hart & Wainwright, 2013). By adopting the segmentation strategy Nutrasure will reach to that meticulous customers who are considered as potential for the products the organisation dealing with. Similarly, after segmenting the market in the next step the researcher might focus on the marketing strategies of the organisation in order to retain consumers. Chang & Lee (2013) stated that in the closing step, the business would practice positioning strategy, which allowed them to magnify the probable competitors.

4.3 Service Business analysis:

De Reuver, Bouwman & Haaker (2013), stated that service business analysis mainly refers the development of the current business plan. As Nutrasure is a start-up business, so the organisation should produce a business plan by considering very basic purposes of the Nutrasure. However, the service business plan is an operation plan, which uncovers the factors that are contributing to organisational success (Demil et al. 2015). Nutrasure should analysis their service plan by considering their products and services. Although the demand for each product will not be same with its supply, which generates an inventory cost for accumulating inventories. Thus, the service analysis should be proper and accurate which can provide a perfect scenario of the market acceptance of commodity or services (Dibrell, Craig & Neubaum, 2014). There are numerous components present in a service plan of a large-scale organisation, whereas in the case of a small-scale organisation like Nutrasure the plan will only consist of production, distribution and feedback o the particular distributed products. Apart from that service plan get differ based on the different region in the UK (Fayolle, 2013).

SECTION FIVE

Do you know what it’s like out there?

Competitive Edge:

Gerowet al. (2014) stated that currently, there are several large-scale and small-scale organisations, which are dealing with organic health care products. Abbott, Alcon, AS Pharma, Baxter, Cephalon are the most significant competitors of Nutrasure. Few of them has been expanded their business in the international market like Abbott (Gerow, Thatcher & Grover, 2015). However, in order to achieve higher profit in over growing competitive market structure organisation need to follow the strategies taken by its competitors. In the initial stage, Nutrasure should trace these strategies and required to take potential strategies to overcome the current challenges (Honig & Samuelsson, 2014).

On the other hand, as the organisation is going to launch their new organic healthcare products in the UK market, therefore, they need to assess the product quality and price of the substitute products in terms to sustain in the particular market (Latifet al. 2013). Proper assessment of the quality and price of the substitute goods and services allows the firm to take the comparative advantages. According to a research conducted in the UK over the health care organisation, which is particularly dealing with organic products, represent that most of the organisations are achieving more than 75% profit in these decades (Kee-Luen, Thiam-Yong & Seng-Fook, 2013).  

Marketing strategy:

In order to achieve growth Nutrasure should maximise sales byadopting several effective marketing strategies. Moreover, marketing strategy is the best business strategy, which has enough contribution in revenue and profitability. Lederer (2013) stated that by adopting effective marketing strategy Abbott achieved more than 63% of the total market share in last financial year in the domestic market of UK.

However, the organisation has planned to expand their services only in the urban and semi-urban areas in the preliminary stage (Martin, 2014). Therefore, in the case of urban areas service plan of Nutrasure should mainly concentrate choice and preference of individual customer because the organisation has hardly any need to take in to account the income level of the potential customers in urban areas. Similarly, in the case of same urban areas, Nutrasure need to take into account the income level of the targeted consumer according to their choice and preferences (Massa & Tucci, 2013). These are the most significant strategy Nutrasure need to adopt currently. Another marketing strategy that Nutrasure should take into account is the sales minimization. Being a start-up organisation Nutrasure should adopt cost minimization strategies in terms to a substation in the dynamic market structure (Palo & Tähtinen, 2013). 

Sales strategy:

Sales strategies are aimed at the customer retention and customer satisfaction in order to maximise sales. As the health care market of UK is completely dynamic, so Nutrasure should adopt certain effective sales strategies for maximising their sales of the product. In this context, the organisation might distribute the samples of their new organic health care products particularly on the targeted consumers (Rohrbeck & Schwarz, 2013). As the organisation is dealing with the organic health care product, so it will have to select those candidates who are suffering from sugar, diabetic, obesity or many other generic and common diseases.

However, the organisation is aimed towards sales maximisation rather than the profit maximisation in the initial stage so the organisation should retain their customer by realising a certain amount of discount on the organic products (Sakas, Vlachos & Nasiopoulos, 2014). This will help the organisation to attract the existing customer as well as certain new customers in the domestic market. However, Nutrasure should assume cost minimization having no compromise with the quality of the products which is the another comparative advantages which is also become a sales strategy in UK market(Spiethet al. 2014).

Sales forecast:       

In order to achieve growth Nutrasure should maximize profit by adopting cost minimization theory. Moreover, in the preliminary stage the company is more focused on sales maximization rather than profit in terms to cope up with the present market situation (Finch, 2016). According to projected sales report, as people are more willing to buy the organic health care products for their primary care so the sales percentage might reach at 60% at the end of first financial year (Scholes, 2015). Although the average sale would depend on the substitute products in the market and their customer retention power but the business is having an opportunity to accelerate their business by practicing economic pricing.

Months	Projected sales ($)
Moths 1	0
Month 2	5,000
Month 3	10,000
Month 4	15000
Month 5	20000
Month 6	25000
Month 7	30000
Month 8	35000
Month 9	40000
Month 10	45000
Month 11	50000
Month 12	$55000

Table 1: Projected sales of Nutrasure

(Source: Created by author)

Figure 1: Projected sales of Nutrasure

(Source: Created by author)

The figure shows that in month 1 theorganization is going to sale 0 unit because month one in the initial period. However, with time being, the amount of sale is increasing which indicates that the business is going well with its allocated resources.

Milestone:

The business should have some milestones to meet the business goal in the projected time (Blackburn, Hart & Wainwright, 2013). These milestones genuinely enable the organization to monitor entire production operation, resource allocation and distribution system. Being a start-up organization Nutrasure might follow up four milestones:

·         Identify suitable location for factory

·         Optimum utilization of allocated resources

·         Meet the market demand

·         Meet business goal of first quarter

Firstly, the business should have suitable location for its factory (Chang & Lee, 2013). As the Nutrasure is an organic product, manufacturing company so it should situated its factory in a suitable place place by keeping in mind about the transport cost. Moreover, the production operation required several organic raw materials like green vegetables, woods, different flowers, leaves, and many other herbal products and supply of these all products depend on a particular market (De Reuver, Bouwman & Haaker, 2013). Thus, the distance between factory and the raw material market should be very less as the organization do not have to spend more money on transport.

Secondly, optimum utilization of resources is the second milestone, which enables the organization to meet the market demand by utilizing its resources in a proper way. Moreover, optimum utilization of resources avoids the inventory accumulation to invent the raw materials (Demilet al. 2015).

Thirdly, it is very much important for any bisiness to meet the market demand with adequate amount of product. In order to meet the exact market demand Nutasure need to arrange a market operation to get the precise scenario of the market acceptance of a particular organic product. For example in case of green tea, the organization might arrange some samples for distributing them by arranging random sampling (Dibrell, C., Craig, J. B., & Neubaum, D. O. (2014). As the survey is been conducted by adopting random sampling so it cane said that it would positively reveal a practical picture of the market acceptance.

Finally, business needs to reach the business goal of the first quarter. According to the business plan the owner of the form wants to maximise sales rather than maximize profit, so in first quarter the business must meet its sales amount which is been projected earlier.

SECTION SEVEN (1200 words)

Abbott: Abbott is a United State based organization, which is dealing with health care products like medicines, blood banks, laboratories, medical devices and different diagnostic equipments (Fayolle, 2013). It is an international organization, which already expanded its business throughout the world.

Ceuta: Ceuta is another strong competitor of Nutrasure, which is operating in UK since 2001. Ceuta is dealing with both organic and nonorganic products particularly in health care. It has more than 20% of the total market share in UK (Gerowet al. 2014).

Merck: Merck is US based company, which is majorly dealing in domestic market of UK. This company use to provide different type of pharmaceutical equipments and diagnostic equipments particularly for the diabetic patients (Honig & Samuelsson, 2014).

However, it is important to identify the competitors and the strategies, which they are adopting in domestic market (Horkoffet al. 2014). In order to analysis the competitive power in the business situation, it is important to consider Porter’s five forces model.

Supplier power (high)	The suppliers of raw materials for organic product in UK are having high power, as there is increasing demand of organic health care products. On the other the organic health care product market is hardly can be treated as a competitive market so there is little number of suppliers who are dealing with the organic companies (Kee-Luen, Thiam-Yong & Seng-Fook, 2013).
Buyer power (moderate)	However, buyer’s power is quite moderate because there are huge numbers of buyer who are dealing with few sellers (Massa & Tucci, 2013). Therefore, the buyer’s are having hardly any capability to bragging with sellers.
Competitive rivalry (high)	In these decades, people are more attracted to the organic healthcare products like green tea, organic cream and other organic hear products. Thus, there are certain large-scale organizations like Abbott, Ceuta and Merck who are majorly dealing with organic products are launching various medicines and beverage product in the domestic market of UK (Morriset al. 2015). On the other hand, government of UK has taken several initiatives to promote the organic and natural health care products in UK market. Government also provided different types of subsidies according to the needs and requirements of the organization (Palo & Tähtinen, 2013).
Threat of substitute product (low)	As the business is a start-up organization and launching some unique products in the market, so it hardly faces any kind of threats from the substitute products (Rohrbeck & Schwarz, 2013).
Threat of new entry (high)	According to a survey conducted on UK concentrating on health care organization, which are majorly working with the organic products. The study reveals that there in 2016 more than 72 firm participates in organic operation to produce organic skin product, hair product, green tea and many other things (Sakas, Vlachos & Nasiopoulos, 2014). Thu, it can be concluded that the threat from the new entry is very high in UK market for Nutrasure.

Table 2: Poter’s five forces Analysis

(Sources: Morris et al. 2015)

According to the WHO, most of the developed countries like UK, United States and Australia, which are concern about the health system and health care products, are providing up to 80% subsidy to the small-scale organization, which are willing to promote their organic health care products (Schoemaker, Day & Snyder, 2013). Thus, it will be another opportunity for Nutrasure to achieve growth by acquiring the subsidy. On the other hand, government also takes several initiatives to generate more income through health care sectors, which are majorly using organic raw materials (Somsuk & Laosirihongthong, 2014).

Abbott is the strongest competitors of Nutrasure, which recently launched an organic medicine for those patients who are suffering from obesity. (Spieth, Schneckenberg & Ricart (2014) stated that approximately 63% people in the UK are willing to use Abbott products and they reveals very positive response from these products. Apart from that, Abbott is practising lower price in the UK in order to retain most of the potential consumers. Ceuta and Merck also expanded their business in international market by adopting effective international strategies lie globalization, isolation and integrated services (Blackburn, Hart &Wainwright, 2013). Both of these two companies acquire a major step towards segmentation of the entire market (Wu, Straub & Liang, 2015). However, segmentation strategies are different for a domestic and international market. Ceuta has been segmented the entire market according to the product differentiation on the other Merck has segmented the market by adopting price differentiation (Chang & Lee, 2013). 

Apart from that, these organizations have been provided with their services in both urban and semi-urban areas, which create an extra opportunity of the business. According to World Economic Data, there are more than 56% of the overall population who use organic health care products are from semi-urban areas (Business Planning, 2017). However, Ceuta has targeted the old age group and teenager groups who are severely affected by diabetics and obesity respectively. Moreover, as the organizations are providing their products in the UK since decades they are having very clear idea about the market segmentation and optimality of this strategy. In most f the cases Ceuta practices high pricing strategy or the teenagers and high-quality strategy for the old age group customers (Business Plans and Ideas, 2017).

Nutrasure can get a precise scenario of the market analysis and market segmentation by assessing the strategies of their competitors and following the achieve revenue based on their performance level. On the other and Nutrasure might expand their business subsequently in the rural and semi-urban areas where they can able to get more customers who are suffering from several generic diseases. Glamour is another strong competitor of Nutrasure, which reaches their business goal by achieving more than 25% of the total market share by the end of 2016 (De Reuver, Bouwman & Haaker, 2013). Glamour provides high-quality organic beauty product in UK market. Recently a study was conducted by that particular organization in UK, which is mainly dealing with organic food and non-food products. The study reveals that, at present, most of the non-food organic firms, which are providing merely beauty products like body lotion, face cream, shampoo, organic oils and other health care products, immensely reached the growth level by 5% in average (Demil et al. 2015). On the other hand, Glamour targets the customers who are in age group of 35 to 50. They have done several types of researches in organic world and received some effective skin products, which work as anti-aging.

Glamour is having a great reason behind choosing the customers within age group of 35 to 50, they are the first who discovered that the working people lie in this age group are mostly suffering from different types of skin and hair problems (Dibrell, Craig & Neubaum, 2014). Apart from, they have more than 56 thousand customers in suburban areas and 48 thousand customers in main urban areas. Glamour has recently explored their branch in London and Manchester by targeting the high-class customers (Fayolle, 2013).

SECTION EIGHT (1200 words)

Production:

In the preliminary stage, Nutrasure is going to launch only skin care products and organic medicines for particularly those patients who are suffering from diabetics and obesity. Organization has prepared a projected production plan based on sales plan, which clearly states that the average production would increase with per unit increase in sales. 

Time period	Skincare product (unit)	Organic medicines (unit)
1st month	160	140
2nd month	170	150
3rd  month	180	160
4th  month	190	170
5th month	200	180
6th month	210	190

Table 3: Projected production

(Source: Created by author)

Figure 2: Production of skin care product

(Source: Created by author)

Figure 3: Production of organic medicines

(Source: Created by author)

According to the graphs, average production of both organic medicines and organic skin care products increasing by 6% by considering the base moth as a 1^st month and base unit as 160 and 140 or skin products and organic medicines respectively (Aspara et al. 2013).

Delivery of customers:

Being a manufacturing company Nutrasure needs an effective supply chain in their initial target market. Being a start-up organization Nutrasure is likely to promote their products and services in urban and semi-urban areas in the UK. In these decades, people are more willing to buy their products from the online store, which takes less time and lower cost for different kinds of food and non-food products (Blackburn, Hart & Wainwright, 2013). Particularly in a case of organic beauty product, Nutrasure should provide online buying facilities, which might increase their sales in first two-quarter. In UK, imported organic beauty product signifies £259 million from which 68% comes from China, Italy, Mexico and Chile (Chang & Lee, 2013). This genuinely states that UK market consists of higher demand of an organic product, which takes more than 1/4^th of the entire population. On the other hand, the retailers need to cooperate with the retailers for inventory accumulation, creating, operation online stores, and other activities related to supply chain management (De Reuver, Bouwman & Haaker, 2013).

Payment:

Payment system should be very user-friendly as a nonprofessional can get access to it. Company might adopt several advanced technologies like online banking, cash on delivery and transaction through credit and debit cards as people might feel comfort with their present status. However, at an initial stage main mission of the organization is to produce high-quality health care products at lower cost in terms to retain new customers (Demil et al. 2015). Company also need to provide effective services for those customers who frequently facing challenges through online and offline shopping. According to a study conducted in the UK based on the organic products to know the satisfaction degrees of customers. The study exposes that, more than 46% people are facing trouble with payment system whereas, 22% people are unsatisfied with the product quality and price (Dibrell, Craig & Neubaum, 2014).

Suppliers:

UK market enriched with numerous suppliers of raw materials for producing organic healthcare products. Therefore, Nutrasure might seek for potential suppliers from where they can get their necessary raw material. However, UK government has been stated ceiling price for the fruit and green vegetables, which are used in a production of health care products. According to an annual report of Glamour, there are 42 main lines for wholesale suppliers who actively participate in production operation (Kala, 2015). Apart from that, quality and price of organic beauty product majorly depend on the commodities and materials supplied by the respective suppliers.

Premises: Nutrasure needs to create a suitable premises plan for its factory and office. As a turn on firm, the company does not have enough money to invest in the business. According to Hossain (2015), in initial stage average cost of production, take higher preference rather than the fixed cost. Thus, the office building and factory plan should not take the higher cost in terms to meet the cost of the production operation.

Equipment:

Production manufacturing, packaging and distribution of Nutrasure required several advanced types of equipment and technologies to decrease the entire operation cost. However, it is difficult to invest in the research and development in the preliminary stage, but in order to upgrade the technologies and equipment investment in research play, a preponderate role (King, Nordquist & DiGiacomo, 2015). Apart from that, to cope up with the over growing competitive market where choice and preference of individual customers habitually changing over a period in respect to their lifestyle and income level organization should adopt multitasking technologies and system which are having the capability to grape the new innovation and modernism (Hossain, 2015).

Transport:

Nutrasure should situate their factory building by locating the markets of raw material. Moreover, in most of the cases, these markets are placed in rural places. Thus, in preliminary situation firm should target the location for their factory building and office in most of the interior and rural region in UK (Spieth, Schneckenberg & Ricart, 2014). Apart from that, if the organization prepared a transport chart by locating their targeted customers and adopt a free delivery system in and around the UK then it will not only reduce the cost of transport but also retain new customers and increase the revenue. On the other hand, a decrease in transport cost immensely decrease the production cost of the organization (Schoemaker, Day & Snyder, 2013). Therefore, it should be a primary objective of the organization to reduce transport cost by allocating proper plan for factory and office buildings.

Legal requirements:

Legal agreements are the pillars of ant start-up business. Without having, a legal clarification a business cannot access to the current so-called business market. Before starting Nutrasure should take permission from the government of UK and should sign several clauses, rules and regulation regarding the corporate business to get the access (Business Planning, 2017). Moreover, the firm should appoint a legal counsellor and lawyers to manipulate a different challenging situation in an internal and external environment.

Insurance:

Insurance is the elementary but preliminary factor for any kind of business. In order to avoid any kind of market risks and business hazardous a business entity always need to sing a suitable insurance plan in the preliminary stage (Somsuk & Laosirihongthong, 2014). According to a study conducted in United State to go through the current insurance signed by the corporate organization about 87% of the total profit organizations in United State has signed major insurance plan to resists any kind of business hazardous from unexpected natural calamity (Business Plans and Ideas, 2017). An appropriate insurance plan not only smooths the business in the time of recession or any global financial crisis, it also provides safety to those staffs who are working in the organization. According to Wolf & Floyd (2013), large-scale industries like glamour, Organic and Natural Essence provides medical insurance to their responsible and meaning full employee. 

Management and staff:

Being a manufacturing firm, Nutrasure is going to produce labour intensive goods and services in domestic market of UK. Thus, in order to mitigate extra labour cost organization might recruit the skilled labours having enough potentiality for the respective job post. In UK, corporate organizations use to bear lump sum amount of cost for the manual works or labours whereas the capital-intensive business bears relatively lower cost for manufacturing and production operation (Wu, Straub & Liang, 2015).

Therefore, management needs to be more attentive to selection and recruitment process. Often it happens that a particular business entity is not getting properly skilled labour required for their business. In the contradiction, Nutrasure might arrange a training session for the unskilled labours or unprofessional staffs (Spieth, Schneckenberg & Ricart, 2014). Trainer should be enough potential and professional having the ability to train ground staff to factory staff with adequate knowledge about entire manufacturing process. 

References:

Books:

Finch, B. (2016). How to write a business plan. Kogan Page Publishers.

Scholes, M. S. (2015). Taxes and business strategy. Prentice Hall.

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Gerow, J. E., Thatcher, J. B., & Grover, V. (2015). Six Types of IT-Business Strategic Alignment: An investigation of the constructs and their measurement. European Journal of Information Systems, 24(5), 465-491.

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Website:

Business Planning. (2017). Imago.community. Retrieved 1 March 2017, from http://www.imago.community/Community-Services/Business-Planning

Business Plans and Ideas. (2017). Small-business-forum.net. Retrieved 1 March 2017, from http://www.small-business-forum.net/business-plans-and-ideas/

How to Create an Enchanting Business Plan. (2017). OPEN Forum. Retrieved 1 March 2017, from https://www.americanexpress.com/us/small-business/openforum/articles/how-to-create-an-enchanting-business-plan/

Online articles:

Kala, C. P. (2015). Medicinal and aromatic plants: Boon for enterprise development. Journal of Applied Research on Medicinal and Aromatic Plants, 2(4), 134-139. Available from: https://www.journals.elsevier.com/journal-of-applied-research-on-medicinal-and-aromatic-plants/most-cited-articles [Assessed on 27th February 2017]

Hossain, S. (2015). Differences in Organic and Conventional Agricultural Requirements. Available from: https://www.cogentoa.com/article/10.1080/23311932.2016.1142818.pdf [Assessed on 27th February 2017]

King, R. P., Nordquist, D., & DiGiacomo, G. (2015). Organic Transitions: A Business Planner for Farmers, Ranchers, and Food Entrepreneurs. Available from: http://misadocuments.info/Organic_Transition_Planner_final.pdf [Assessed on 27th February 2017]