Proposal on CSR Impact on Australian Telecommunication Companies

Proposal on CSR Impact on Australian Telecommunication Companies

‘Corporate Social Responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. Environmental-centered CSR initiatives have enhanced cost-saving practices in the telecom industry. The study determined the extent of implementation of CSR policies by the Mobile Telecommunication companies, ascertained the factors influencing the companies to engage in CSR, examined the perceived influence of the practice of CSR in achieving competitive advantage among the companies, and identified the main challenges facing the Telecom companies in the implementation of CSR. Australian Telecom businesses that embrace energy efficient strategies achieve significant reductions in their costs of operations. In Australia there are lots of famous telecoms companies among them Telstra, Vodafone and Optus is most popular telecoms firms which have further revolutionized the disposal and recycling of electronic waste. There also are significant advancements in community-level health services, training program, sports sponsorships and technological research programs attributable to the telecom industry. Telecommunications access in the rural and remote areas of Australia has come under considerable scrutiny in recent years. In the past decade, Australian federal Government reports and inquiries have citied inadequate infrastructure, lack of service provision, the high cost of access and ‘thin’ markets as key impediments, these difficulties are not restricted to rural and remote communities so the corporate social responsibility is most important and the telecoms companies provide education and health service, advance communication facilities.

The Australian telecommunication companies like Telstra, Optus and Vodafone currently produce annual reports that these companies engage with corporate issues, social accountability or corporate social responsibility which integrated corporate citizenship,  investment for environmental pollution, sponsor sports company for development of players, provide employment opportunity to the young generation which directly or indirectly helps government’s economic policies.

Literature Review

According to Nejc M. Jakopin, CSR has become an important element in the business strategy of a growing number of internationalisation aspects of the telecommunications services industry (TSI), 365 publication addressing a growing body of contributions, mainly covering research themes like settlement and regulation policy, strategic alliances and incumbents. Wire line telephony TSI has been the dominant segment in most contributions, while the mobile or broadband Internet segments only featured in more recent work.

 As the same way literature Jonathan Donner review roughly 200 recent studies of mobile phone use in the developing world, and identifies major concentrations of research. It categorized studies along two dimension, one distinguishes studies of the determinants of mobile adoption from those that assess the impacts of mobile use, and from those focused on the interrelationships between mobile technologies and users. And secondly identifies a subsets of studies with a strong economic development perspective. Various initiatives use the mobile phone to provide financial services to those without access to traditional banks, like m-banking/m-payment system.

Research Methodology

The impact of Corporate Social Responsibility (CSR) investment on financial performance of Australian Telecommunications Companies, Telstra, Optus, Vodafone is brilliant. Firstly discussing about the Telstra company who invest on financial performance towards the Corporate Social Responsibility. According to research methodology Telstra is one of the great company, as leader in business and industry who continue to nurture and develop that future, recognising that the success of Australian and global communities. This first report is important because it recognise that Telstra Company is not a collection of policies and capital, it is driven and given its character by its work. Telstra Company active in the community at many levels, such as Clean Up Australia Day, which is strongly supported by Telstra volunteers, called Telstra friends. Telstra people show the values of company when disaster strikes many parts of Australia were devastated by floods in 2002 and fire during summer 2002-03. Telstra established Farmhand Foundation for helping drought stricken farmers and farm, in 2002-03 this foundation help $23.5 million to help provide immediate relief to around 15000 farming families. In April 2002, Telstra established the Telstra Foundation- giving program devoted to enriching the lives of Australian children and young people and the communities in which they lives.

Here are some great performance of Telstra company;-

·         Provide $3.6 million in grants through the community development fund for 2003/2004

·         Provide $750,000 in grants through the Telstra kids funds

·         Continue to build a body of knowledge and focus to support Australian children and young people

·         Completed 428,468 work – related training activities for employees in 2002/2003.

Vodafone is also one of the world’s leading mobile telecommunications companies, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the company’s subsidiary undertaking, joint venture, associated undertaking and investments. There are approximately 5.4 million Vodafone customer in Australia. Vodafone contribute to the community in amazing ways through participation in volunteer programs such as Passion Day and world of Difference. Vodafone Foundation was established in 2002 and has donated more than $22 million to support the community, supporting charities such as beyondblue and St John Ambulance NSW, Taronga foundation and Animal Welfare League to create life saving Smartphone apps through App Aid program. Vodafone foundation Australia is one of 25, Vodafone foundation’s around the world using mobile technology to make social change and improve.

Optus is an Australian leader in integrated communication specialising in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite service and subscription television. Optus business meets the telecommunication needs of small and medium businesses in Australia. Interactive voice response (IVR) is a technology that allows a computer to interact with humans through the use of voice and DTMF tones input via keypad.

Research problem/question

Australia is a booming country and with access to the most recent technological advancements. The globalization with the world economy has been a positive trait for the country. The stable political system, quality of infrastructures and highly skilled workers along with the multicultural background has made Australia in cost advantage with areas such as corporate social responsibility in telecom companies. In US the ongoing expansion of the mobile ecosystem, couple with demand for high-bandwidth applications and services such as video and gaming, is keeping pressure on the industry to increase the availability and quality of broadband connectivity. Increasing popularity of bring-your-own-device (BYOD) in the workplace could exacerbate the potential exposure to critical company data using malware or other hacking techniques. Although there has been a good deal of study on corporate social responsibility (CSR) by telecom companies worldwide it would still be necessary understand the actual scenario of financial impact of telecom industry in Australia. The main purpose of this study is hence to find out the probable impact of financial impact on telecom companies with corporate social responsibility. Thus my research question will be

·         What trend might disrupt “business as usual” for telecom companies?

·         What can be the future trends of telecom companies in Australia?

·         What are some steps telecommunications companies can take to foster innovation and/or growth?

·         What are the biggest challenges facing the Australia telecommunications industry today?

Research design

This research paper has a quantitative approach of research design. Quantitative research helps in describing a phenomenon across the financial impact of Corporate Social Responsibility in Telecom Companies. Quantitative research is helpful in generating the numerical data that can be described and generalized as usable statistics, It is an effort to understand and describe the positive and negative traits of telecommunication companies i.e. Telstra, Vodafone and Optus with financial and social impact in Australia and how it could affect the Australian business companies.

Data analysis

For the purpose of this study the data collected will be the secondary data from similar studies done previously and from the journal articles and publications. The selling data of Telstra, Vodafone and Optus related to figures of Australian telecommunication companies will be analysed and represented via descriptive statistics such as mean and range, standard deviation. Along with that views on the future of telecommunication companies i.e. Telstra, Vodafone and Optus products of mobile from Australia will be analysed qualitatively form similar research sorted into groups and added as a part of discussion under the study. So the data analysis of Telstra, Vodafone and Optus production will be compared with other telecommunications companies which will helpful for further understand the global impact of financial investment in telecommunication companies.

Gantt Chart

The research process will take place until 13 weeks during the study period and the reports submission is planned for the fourteenth week. The process is divided into six categories according to the activities carried out. Gantt chart is used to illustrate the activities in the Y-axis whereas the start date for each activity in weeks and the duration is represented in X-axis as described.

Expected research outcomes

This study will help to understand the various functions that the Australian telecommunication companies financial impact on Corporate Social Responsibility of the world. Through this study the researcher will be able to find out the key motivating factors of telecom companies and its products. The study will also be helpful in describing the major positive and negative factors of productions(mobile) in overseas market. With the results generated from the study, it would be beneficial in formulating suitable policies and guideline by the companies as well as the Australian government for international production of telecom companies so that it covers the threat associated with economic instability and communication of important information. This will also aid Australian telecoms companies acting as a guide to make effective decisions regarding their business growth strategies.

Conclusion

Finally telecommunication companies should be taken as an opportunity to thrive for better by the business organizations. Telecommunication companies have its own advantages and disadvantages. It is important to understand the risks and benefits as well as plan strategically in order to get the best possible outcome for the company and its future. It is therefore important to focus on the types of functions that are outsourced and the limits to what information is outsourced. At the same time it is necessary to respect ideas and innovation that is possible with financial investment on Corporate Social Responsibility.